The private loop
Holds the source. Nothing leaves unless it is necessary.
ATTIS / BRAND FOUNDATIONS
One truth.
Zero trace.
A precise identity for technology that proves what matters while revealing nothing else.
Privacy preserving applicationsIdentity system 01—07
01 / THE MARK
Proof in motion.
The Attis mark combines a protected loop with a forward proof. The open structure signals selective disclosure, the arrow signals a verified outcome moving into the world.
ATTISThe forward proof
Carries a verifiable answer without exposing its origin.
The Attis mark
Trust, expressed as a compact and directional system.
02 / LOGO USAGE
CLEAR SPACE
XX
Keep one stroke-width of clear space around the mark.
MINIMUM SIZE
24 pxDigital
8 mmBelow minimum size, use the mark without the wordmark.
Primary / PaperMono / InkMono / SignalDO
Use the supplied artwork. Preserve proportion, spacing, and contrast.
DON'T
Stretch, rotate, outline, recolor, add effects, or place on busy imagery.
03 / COLOR
Quiet foundation.
One clear signal.
Color follows the product: private by default, explicit when verified.
04 / TYPOGRAPHY
SYSTEM SANS / DISPLAY
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Arial / Helvetica / system sans
Direct, universal, and free from unnecessary personality.
SYSTEM MONO / PROOF
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Courier New / system mono
For evidence, labels, metadata, and technical truth.
DISPLAY / 96—144Prove what matters.
HEADING / 48—72Privacy is the system.
BODY / 18—24
Verifiable information. Minimal exposure.
LABEL / 10—12
PROOF STATUS / VERIFIED05 / VOICE
We sound like the systems we build.
Precise.
Restrained.
Provable.
Say less
Lead with the outcome. Remove every word that does not build understanding.
Make it concrete
Prefer plain statements and observable facts over promises and hype.
Stay human
Explain advanced technology at the reader's altitude, never beneath it.
NOT THIS
Revolutionizing trust with a next-generation privacy paradigm.
SAY THIS
Prove what matters. Reveal nothing else.
06 / VISUAL SYSTEM
Proof lines
Thin rules connect inputs to verified outcomes.
Verification point
A single green point marks a resolved truth.
Redaction bars
What stays private remains visibly intentional.
07 / APPLICATION
ATTISPROOF / 0047
VERIFIEDProve what matters.
Reveal nothing else.
ATTIS / PRIVACY PRESERVING APPLICATIONS
APP ICONMASTER ASSET / PNGUse the mark
Download master mark